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The Prediction: Color For Everyone (July 1969)

"Though Italy may not be Indiana, there is evidence that, in men's fashions at any rate, the twain is constantly coming closer."

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The Novelty: The Nehru Collar (July 1967)

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And Introducing . . . The Mods (February 1967)

"Except perhaps for the Red Guard, bemused by something called The Political Thought of Mao Tse-Tung, the world's youth expresses itself in its apparel. They -- the young folks -- are taking over: the mods shall inherit the earth."

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The Suggestion: Matching (September 1966)

"Pre-matched sets, as worn by the two college men . . . make it a simpler matter to dress correctly."

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The Excerpt (November 1966)

"Try as we may, there are some people and things so bloody awful that we simply cannot refrain from shuddering at the sight or sound of them -- cellophane hat covers, for instance, and iridescent suits and ventilated shoes.. . silvery ties and white-on-white shirts; people who consider Skitch Henderson well-dressed; Skitch Henderson; shawl collars as well as white dinner jackets.. . monogrammed breast pocket handkerchiefs, and of course, that abomination of abominations called the Clarney -- a shirt with an ascot attached to it, for Chrissakes." George Frazier

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The Man of Distinction: John F. Kennedy (January 1962)

"The Monogram on This Man's Shirt Is J.F.K."

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The Obituary: The Hat

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Damn Good Advice (September 1960)

"I often take a brand-new suit or hat and throw it up against the wall a few times to get that stiff, square newness out of it." Fred Astaire

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The Men of Distinction: The Men of "A Great Day in Harlem" (January 1959)

In August 1958, Esquire photographer Art Kane assembles the world's greatest jazz musicians on a stoop in New York City. The subjects receive no special instructions on what to wear -- their style is all their own.

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And Introducing . . . Ronald Reagan (November 1958)

"Ronald Reagan, upstaged by a Danish import: curled cashmere, crafted into an overcoat. . . . Keep an eye on the coat length."

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The Best Way to Travel: Pan Am (February 1958)

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The Breakthrough: Dacron (July 1957)

"There's no excuse for even having it pressed."

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The Detail: Knee Socks (July 1956)

"The shorts story is longer than ever before, in terms of style and fabrics. Ever since Esquire made the first break (in the March 1953 issue), the fashion has taken off and now is winning in a breeze."

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The Novelty: The Iridescent Dinner Jacket (February 1956)

"The iridescent splendor of the male peacock, simplified and enriched in silk shantung."

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The Excerpt (May 1952)

"Keep an eye on what she plans to wear for your appearances as a couple, and try to harmonize, if not in color, at least in spirit and in degree of formality, so that your united front is chic (for her) and smart (for you) and that there is no visible clash, even over the martinis."

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The Object of Desire: The Martini (January 1951)

"The best things in life begin at five, aided by a few olives, onions, or cherries."

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Damn Good Advice: How to Tuck a Handkerchief (October 1950)

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More Damn Good Advice: (September 1950)

"Nothing takes a beating and keeps coming back for more like a corduroy sport jacket."

Damn Good Advice (February 1949)

"A word to the wives is sufficient. And the word is NO. When you have serious shopping to do, leave the pretty things at home. They can call in a few harpies from the neighborhood, set up a Kaffee-klatsch, tear a few reputations to ribbons, and be as happy as birds."

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The Man of Distinction: Cary Grant (October 1946)

"Cary Grant, ever coming up with the unexpected in pictures (as witness his roles in films from Gunga Din to Notorious with Ingrid Bergman), leans to conservative dress in his private life."